@article { , title = {Why do we like the iPhone? The role of evaluative conditioning in attitude formation}, abstract = {Evaluative conditioning (EC) is the change in liking due to the paring of an affectively meaningful and a neutral stimulus. Starting with the exemplary question of why we like the iPhone, this article provides an overview of past and present research and gives an outlook to future research on this topic. We outline four different theoretical EC accounts and discuss how each account is consistent with current empirical evidence.}, doi = {10.1111/j.1751-9004.2011.00366.x}, eissn = {1751-9004}, issn = {1751-9004}, issue = {7}, journal = {Social and Personality Psychology Compass}, pages = {473-486}, publicationstatus = {Published}, publisher = {Wiley}, url = {https://hull-repository.worktribe.com/output/3378503}, volume = {5}, keyword = {Health and Health Inequalities}, year = {2011}, author = {Walther, Eva and Weil, Rebecca and Langer, Tina} }