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Outputs (1)

E-consumer behaviour (2009)
Journal Article
Dennis, C., Merrilees, B., Jayawardhena, C., & Tiu Wright, L. (2009). E-consumer behaviour. European Journal of Marketing, 43(9/10), 1121-1139. https://doi.org/10.1108/03090560910976393

Purpose - The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e-consumer behaviour. It has a secondary objective of stimulating more research in are... Read More about E-consumer behaviour.