Outputs (19)

“From caged birds to women with wings”: A perspective on consumption practices of new middle-class Indian women (2020)
Journal Article
Rangwala, S., Jayawardhena, C., & Saxena, G. (in press). “From caged birds to women with wings”: A perspective on consumption practices of new middle-class Indian women. European Journal of Marketing, https://doi.org/10.1108/EJM-02-2019-0135

Purpose – This study aims to explore consumption practices of new middle-class Indian women to explicate how they are challenging traditional social norms and redefining their identity through their consumption practices. Design/methodology/approa... Read More about “From caged birds to women with wings”: A perspective on consumption practices of new middle-class Indian women.

Do online reviews still matter post-purchase? (2019)
Journal Article
Liu, H., Jayawardhena, C., Osburg, V., & Mohiuddin Babu, M. (in press). Do online reviews still matter post-purchase?. Internet Research, https://doi.org/10.1108/INTR-07-2018-0331

Purpose – The influence of eWOM information, such as online reviews, on consumers’ decision making is well documented, but it is unclear if online reviews still matter in post-purchase evaluation and behaviours. We therefore examine the extent to whi... Read More about Do online reviews still matter post-purchase?.

Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation (2019)
Journal Article
Mohiuddin Babu, M., Liu, H., Jayawardhena, C., & Lal Dey, B. (2019). Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation. Journal of marketing management, 35(7-8), 662-692. https://doi.org/10.1080/0267257X.2019.1585928

In this paper, we examine the influence of employee orientation (EO) on converting constituent dimensions of market orientation (MO) into customer-based performance (CBP) and consider the robustness of these relationships in the context of firm age a... Read More about Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation.

Understanding new religion-compliant product adoption (NRCPA) in Islamic markets (2019)
Journal Article
Al-hajla, A. H., Jayawardhena, C., Nguyen, B., Melewar, T. C., Ghazali, E., & Mutum, D. S. (2019). Understanding new religion-compliant product adoption (NRCPA) in Islamic markets. Journal of Global Marketing, 32(4), 288-302. https://doi.org/10.1080/08911762.2018.1559907

This study examines the relationships between religious beliefs, brand personality, and new religion-compliant product adoption (NRCPA) in Islamic markets. Findings confirm that religious consumers tend to behave in accordance with a society or group... Read More about Understanding new religion-compliant product adoption (NRCPA) in Islamic markets.

Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory (2018)
Journal Article
Emeka Izogo, E., Jayawardhena, C., & Ogbonna Udu Kalu, A. (2018). Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory. International Journal of Emerging Markets, 13(4), 709-730. https://doi.org/10.1108/IJoEM-09-2016-0246

Purpose - Although customer experience has been widely researched, its effects on behaviour towards a government policy is still unclear. This paper draws on two theories with some similar and opposing perspectives to investigate the effect of three... Read More about Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory.

The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs (2018)
Journal Article
Harness, D., Ranaweera, C., Karjaluoto, H., & Jayawardhena, C. (2018). The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs. Industrial marketing management, 75, 17-30. https://doi.org/10.1016/j.indmarman.2018.03.006

Do large firms exert power to shape the CSR behavior of their SME partners?” We answer this question by proposing a model built on the stakeholder theory and the shareholder theory, and go on to explain how this impact influences the commitment of th... Read More about The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs.

A review of service quality and service delivery: Towards a customer co-production and customer-integration approach (2018)
Journal Article
Alzaydi, Z. M., Al-Hajla, A., Nguyen, B., & Jayawardhena, C. (2018). A review of service quality and service delivery: Towards a customer co-production and customer-integration approach. Business process management journal, 24(1), 295-328. https://doi.org/10.1108/bpmj-09-2016-0185

© 2018, Emerald Publishing Limited. Purpose: The purpose of this paper is to provide researchers with an overview of the service quality and delivery domain, focussing on the inclusion of customer co-production and customer integration. Specifically,... Read More about A review of service quality and service delivery: Towards a customer co-production and customer-integration approach.

Unlocking behaviors of long term service consumers : the role of action inertia (2017)
Journal Article
Leppäniemi, M., Jayawardhena, C., Karjaluoto, H., & Harness, D. (2017). Unlocking behaviors of long term service consumers : the role of action inertia. Journal of Service Theory and Practice, 27(1), 270-291. https://doi.org/10.1108/JSTP-06-2015-0127

Purpose – The purpose of this study is to examine the antecedents of word-of-mouth (WOM) in long term service settings. Specifically, we examine the moderating role of action inertia in the relationships between satisfaction and repatronage intention... Read More about Unlocking behaviors of long term service consumers : the role of action inertia.

Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications (2016)
Journal Article
Jayawardhena, C., Morrell, K., & Stride, C. (2016). Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications. Journal of marketing management, 32(7-8), 777-805. https://doi.org/10.1080/0267257x.2015.1134627

Understanding how consumers make ethical purchases has numerous benefits for firms and other stakeholders. Although several ethical decision-making frameworks seek to explain such purchasing behaviour, they typically focus on the content of such deci... Read More about Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications.

Customer relationship building: The role of brand attractiveness and consumer–brand identification (2016)
Journal Article
Elbedweihy, A. M., Jayawardhena, C., Elsharnouby, M. H., & Elsharnouby, T. H. (2016). Customer relationship building: The role of brand attractiveness and consumer–brand identification. Journal of business research, 69(8), 2901-2910. https://doi.org/10.1016/j.jbusres.2015.12.059

Building enduring relationships with consumers is a key marketing objective for most firms, but how can they develop such relationships? Drawing on social identity and self-verification theories, this research postulates that value congruence and cus... Read More about Customer relationship building: The role of brand attractiveness and consumer–brand identification.