Dealing with challenges to methodological pluralism: the paradigm problem, psychological resistance and cultural barriers (2016) Journal Article Midgley, G., Nicholson, J., & Brennan, R. (2017). Dealing with challenges to methodological pluralism: the paradigm problem, psychological resistance and cultural barriers. Industrial marketing management, 62, 150-159. https://doi.org/10.1016/j.indmarman.2016.08.008 This paper calls for methodological pluralism in industrial marketing research. We discuss three challenges that proponents of methodological pluralism have to address if their practice is to be seen as credible: the paradigm problem; psychological r... Read More about Dealing with challenges to methodological pluralism: the paradigm problem, psychological resistance and cultural barriers.
Gaining access to agency and structure in industrial marketing theory: A critical pluralist approach (2014) Journal Article Nicholson, J. D., Brennan, R., & Midgley, G. (2014). Gaining access to agency and structure in industrial marketing theory: A critical pluralist approach. Marketing Theory, 14(4), 395-416. https://doi.org/10.1177/1470593114538994 This article is concerned with gaining greater insight into the interplay between agency and structure in industrial marketing (IM) scholarship. The article’s intent is to embed Midgley’s notion of critical pluralism within this endeavour. The articl... Read More about Gaining access to agency and structure in industrial marketing theory: A critical pluralist approach.
