Outputs (14)

Role of Sundarbans bagh bidhwa entrepreneurs in tourism (2022)
Journal Article
Rajoana, J., & Saxena, G. (2022). Role of Sundarbans bagh bidhwa entrepreneurs in tourism. Annals of Tourism Research, 97, Article 103486. https://doi.org/10.1016/j.annals.2022.103486

This study sheds light on the role bagh bidhwa (tiger widow) entrepreneurs play in engendering sustainable rural tourism in the Sundarbans area of Bangladesh. According to the data collected in 2017 by author from the Bangladesh Forest Department, an... Read More about Role of Sundarbans bagh bidhwa entrepreneurs in tourism.

Spiritual capital (Adhyatmik Shompatti) – a key driver of community well-being and sustainable tourism in Cox’s Bazar, Bangladesh (2020)
Journal Article
Saxena, G., Mowla, M. M., & Chowdhury, S. (2020). Spiritual capital (Adhyatmik Shompatti) – a key driver of community well-being and sustainable tourism in Cox’s Bazar, Bangladesh. Journal of Sustainable Tourism, 1-27. https://doi.org/10.1080/09669582.2020.1745216

Abstract In this paper, we examine two dimensions of social interface as key contributors to spiritual capital in the coastal community of Cox’s Bazar in Bangladesh. These include an extended set of interactional networks or meaning-making processes... Read More about Spiritual capital (Adhyatmik Shompatti) – a key driver of community well-being and sustainable tourism in Cox’s Bazar, Bangladesh.

“From caged birds to women with wings”: A perspective on consumption practices of new middle-class Indian women (2020)
Journal Article
Rangwala, S., Jayawardhena, C., & Saxena, G. (in press). “From caged birds to women with wings”: A perspective on consumption practices of new middle-class Indian women. European Journal of Marketing, https://doi.org/10.1108/EJM-02-2019-0135

Purpose – This study aims to explore consumption practices of new middle-class Indian women to explicate how they are challenging traditional social norms and redefining their identity through their consumption practices. Design/methodology/approa... Read More about “From caged birds to women with wings”: A perspective on consumption practices of new middle-class Indian women.

Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo, Portugal (2019)
Journal Article
Ross, D., & Saxena, G. (2019). Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo, Portugal. Annals of Tourism Research, 79, Article 102790. https://doi.org/10.1016/j.annals.2019.102790

This paper focuses on the creative ingenuity of tourism providers in storying and providing varied readings of archaeological sites that have been physically lost. In conceptualising providers' efforts in mobilising (in)tangible aspects of archaeolog... Read More about Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo, Portugal.

The ethical dimension in political market orientation: a framework for evaluating the impact of India’s Look East policy on regional income convergence (2019)
Journal Article
Choudhury, H., Kopacsi, Z. L., Saxena, G., & Mishra, N. (2021). The ethical dimension in political market orientation: a framework for evaluating the impact of India’s Look East policy on regional income convergence. Journal of Business Ethics, 168(2), 353–372. https://doi.org/10.1007/s10551-019-04169-w

In this paper, we employ what we term as ‘the ethical dimension in political market orientation (PMO)’ framework to underline how an integration of information from relevant stakeholder groups can inform the formulation of market-oriented, yet ethica... Read More about The ethical dimension in political market orientation: a framework for evaluating the impact of India’s Look East policy on regional income convergence.

Scarborough based study on bodies’ affective capacities (2017)
Journal Article
Saxena, G. (2017). Scarborough based study on bodies’ affective capacities. Annals of Tourism Research, 68, 100-110. https://doi.org/10.1016/j.annals.2017.12.002

This paper conceptualises leisure-seekers’ sociality using Deleuze and Guattari’s framework of Body without organs (BwO). Data, collected in Yorkshire’s coastal town of Scarborough, indicate how the ‘beach’ acts both as a magnet and a protective shel... Read More about Scarborough based study on bodies’ affective capacities.

Archaeological tourism : a creative approach (2017)
Journal Article
Ross, D., Saxena, G., Correia, F., & Deutz, P. (2017). Archaeological tourism : a creative approach. Annals of Tourism Research, 67, 37-47. https://doi.org/10.1016/j.annals.2017.08.001

This theoretical paper conceptualises the role of tourism providers in facilitating creative tourism experiences by focusing on their ingenious enterprise, which we argue can help capture the tourism potential of intangible archaeological heritage. I... Read More about Archaeological tourism : a creative approach.

Marketing rural tourism: Experience and enterprise (2016)
Book
Saxena, G. (2016). Marketing rural tourism: Experience and enterprise. Cheltenham, UK: Edward Elgar Publishing. https://doi.org/10.4337/9781784710880

Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In... Read More about Marketing rural tourism: Experience and enterprise.

Imagined relational capital: An analytical tool in considering small tourism firms' sociality (2015)
Journal Article
Saxena, G. (2015). Imagined relational capital: An analytical tool in considering small tourism firms' sociality. Tourism Management, 49, 109-118. https://doi.org/10.1016/j.tourman.2015.03.002

In this paper I introduce the notion of imagined relational capital (IRC) to examine the sociality of small tourism firms operating in coastal towns of Scarborough, Bridlington and Whitby in Yorkshire. Drawing upon the work of Deleuze and Guattari, I... Read More about Imagined relational capital: An analytical tool in considering small tourism firms' sociality.

Amorphous Family Nexus: An Analytical Tool in Considering Community/m-MGO Haritika's Ties in Bundelkhand, Central India (2014)
Journal Article
Saxena, G., & Singh, A. M. (2014). Amorphous Family Nexus: An Analytical Tool in Considering Community/m-MGO Haritika's Ties in Bundelkhand, Central India. Environment & planning. A, 46(10), 2419-2434. https://doi.org/10.1068/a130348p

In this paper we apply the notion of the amorphous family nexus (AFN) to examine the underinvestigated implications of family-like ties existing between minor NGOs (m-NGOs) and communities in sustaining the momentum of developmental activities despit... Read More about Amorphous Family Nexus: An Analytical Tool in Considering Community/m-MGO Haritika's Ties in Bundelkhand, Central India.