A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics (2021)
Journal Article
Hyman, M. R., Shabbir, H. A., Hyman, M., & Kostyk, A. (in press). A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics. Journal of Macromarketing, https://doi.org/10.1177/02761467211001544

Contextualized in the current pandemic, this essay discusses social marketing and public policy efforts from a ‘social solidarity and care ethics’ perspective. It presents a prototypical inclusivity-based approach for managing pandemics, with adaptiv... Read More about A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics.

Disruptive Events and Associated Discontinuities: A Macromarketing Prescription (2020)
Journal Article
Hyman, M. R., Kostyk, A., & Shabbir, H. A. (2021). Disruptive Events and Associated Discontinuities: A Macromarketing Prescription. Journal of Macromarketing, 41(3), 441-448. https://doi.org/10.1177/0276146720979134

© The Author(s) 2020. This essay discusses social disruptions, social discontinuities, and associated interventions by social marketers and public policymakers. Prescriptive touchpoints for such interventions are (1) mitigating social disruptions via... Read More about Disruptive Events and Associated Discontinuities: A Macromarketing Prescription.

‘Freedom Through Marketing’ Is Not Doublespeak (2019)
Journal Article
Shabbir, H., Hyman, M., Dean, D., & Dahl, S. (2020). ‘Freedom Through Marketing’ Is Not Doublespeak. Journal of Business Ethics, 164(2), 227-241. https://doi.org/10.1007/s10551-019-04281-x

The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for ho... Read More about ‘Freedom Through Marketing’ Is Not Doublespeak.

Affective organizational commitment in global strategic partnerships: The role of individual-level microfoundations and social change (2019)
Journal Article
Ghouri, A. M., Akhtar, P., Shahbaz, M., & Shabbir, H. (2019). Affective organizational commitment in global strategic partnerships: The role of individual-level microfoundations and social change. Technological Forecasting and Social Change, 146, 320-330. https://doi.org/10.1016/j.techfore.2019.05.025

The roles and commitment of employees within global strategic partnerships are imperative to their success. Whilst previous studies have addressed certain individual-level microfoundations and social change in an interpretivist manner, this study fir... Read More about Affective organizational commitment in global strategic partnerships: The role of individual-level microfoundations and social change.

Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions (2019)
Journal Article
Agag, G. M., Khashan, M. A., Colmekcioglu, N., Almamy, A., Alharbi, N. S., Eid, R., …Abdelmoety, Z. H. S. (2020). Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions. Information technology & people, 33(1), 129-159. https://doi.org/10.1108/ITP-12-2017-0446

Purpose: Despite the increasing utilization of webpages for the purposes of information seeking, customers’ concerns have become a crucial impediment for online shopping. The purpose of this paper is to examine the influence of the effectiveness of w... Read More about Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions.

Determining the role of moral and global-local framing on the anti-consumption of halal endorsed products (2017)
Thesis
Colmekcioglu, N. (2017). Determining the role of moral and global-local framing on the anti-consumption of halal endorsed products. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4266540

Increasingly pluralistic, multi-ethnic and diverse marketplaces have become an important and characteristic trend of globalised and developed economic marketplaces, the world over. Despite the obvious advantages of this marketplace multi-culturalism,... Read More about Determining the role of moral and global-local framing on the anti-consumption of halal endorsed products.

Corporate image: a service recovery perspective (2015)
Journal Article
Mostafa, R. B., Lages, C. R., Shabbir, H. A., & Thwaites, D. (2015). Corporate image: a service recovery perspective. Journal of Service Research, 18(4), 468-483. https://doi.org/10.1177/1094670515584146

This article explores direct and indirect antecedents that contribute to corporate image formation in a service recovery context. Two studies were carried out in Egypt. Study 1 comprises 29 semistructured interviews with complainants of mobile phone... Read More about Corporate image: a service recovery perspective.