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Why Do We Like the iPhone? The Role of Evaluative Conditioning in Attitude Formation: Evaluative Conditioning

Walther, Eva; Weil, Rebecca; Langer, Tina

Authors

Eva Walther

Tina Langer



Abstract

Evaluative conditioning (EC) is the change in liking due to the paring of an affectively meaningful and a neutral stimulus. Starting with the exemplary question of why we like the iPhone, this article provides an overview of past and present research and gives an outlook to future research on this topic. We outline four different theoretical EC accounts and discuss how each account is consistent with current empirical evidence.

Journal Article Type Article
Publication Date 2011-07
Journal Social and Personality Psychology Compass
Print ISSN 1751-9004
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 5
Issue 7
Pages 473-486
APA6 Citation Walther, E., Weil, R., & Langer, T. (2011). Why Do We Like the iPhone? The Role of Evaluative Conditioning in Attitude Formation: Evaluative Conditioning. Social and Personality Psychology Compass, 5(7), 473-486. https://doi.org/10.1111/j.1751-9004.2011.00366.x
DOI https://doi.org/10.1111/j.1751-9004.2011.00366.x
Publisher URL https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1751-9004.2011.00366.x
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