Dr Alexander Ornella A.Ornella@hull.ac.uk
Senior Lecturer in Religion, Director for Education and Student Experience
It's All About Sex. The Peculiar Case of Technology and Gender
Ornella, Alexander
Authors
Abstract
Gender and technology might seem unrelated on first sight because technology is often considered a neutral other that does not have anything to do with gender. Yet, taking a closer look at the language we use to talk about technology, at the images we rely on to represent technology, its uses and users, it becomes clear that gender stereotypes are more present than ever in the context of technology. Rather than subverting traditional gender roles, technology often reinforces and re-inscribes stereotypical behavior and ideas. Analyzing Apple iPad/iPhone advertisements, this paper will uncover some of the gender biases present in popular techno-narratives.
Citation
Ornella, A. (2013). It's All About Sex. The Peculiar Case of Technology and Gender. Verifiche : Rivista di scienze umane, 42(1-3), 183-213
Journal Article Type | Article |
---|---|
Acceptance Date | Jan 1, 2013 |
Publication Date | Jan 1, 2013 |
Deposit Date | Apr 1, 2022 |
Journal | Verifiche |
Print ISSN | 0391-4186 |
Peer Reviewed | Peer Reviewed |
Volume | 42 |
Issue | 1-3 |
Pages | 183-213 |
Public URL | https://hull-repository.worktribe.com/output/428828 |
Publisher URL | http://www.verificheonline.net/articoli/its-all-about-sex-the-peculiar-case-of-technology-and-gender/ |
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