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Shaping the mass mind: Frederick Kiesler and the psychology of selling (2017)
Book Chapter
Haran, B. (2017). Shaping the mass mind: Frederick Kiesler and the psychology of selling. In A. J. Clarke, & E. Shapira (Eds.), Émigré Cultures in Design and Architecture, 63-76. Bloomsbury Publishing. https://doi.org/10.5040/9781474275637.ch-004

This paper concerns theories around the ‘psychology of selling’ advanced in New York at the end of the 1920s by two figures with strong Viennese connections. Kiesler was an avant-garde polymath—an ‘International Constructivist’ De Stijl member who br... Read More