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Using logistics services to achieve satisfaction and turn corporate brand equity into loyalty (2009)
Conference Proceeding
Grant, D., Juntunen, J., Juga, J., & Juntunen, M. (2009). Using logistics services to achieve satisfaction and turn corporate brand equity into loyalty. In K. S. Pawar, & C. S. Lalwani (Eds.), Proceedings of the 14th International Symposium on Logistics (14th ISL), Nottingham University Business School, 408-414

Purpose: This research applies theory and techniques from the services and marketing literature to a logistics service provider (LSP) context to determine whether corporate brand equity and the LSP’s service offerings lead to customer satisfaction wh... Read More about Using logistics services to achieve satisfaction and turn corporate brand equity into loyalty.