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Exploring perceptions of advertising ethics: an informant-derived approach (2018)
Journal Article
Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N., & Akhtar, P. (2018). Exploring perceptions of advertising ethics: an informant-derived approach. Journal of business ethics, 1-18. https://doi.org/10.1007/s10551-018-3784-7

Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study the... Read More

Corporate image: a service recovery perspective (2015)
Journal Article
Mostafa, R. B., Lages, C. R., Shabbir, H. A., & Thwaites, D. (2015). Corporate image: a service recovery perspective. Journal of Service Research, 18(4), 468-483. https://doi.org/10.1177/1094670515584146

This article explores direct and indirect antecedents that contribute to corporate image formation in a service recovery context. Two studies were carried out in Egypt. Study 1 comprises 29 semistructured interviews with complainants of mobile phone... Read More

Deconstructing subtle racist imagery in television ads (2013)
Journal Article
Shabbir, H. A., Hyman, M. R., Reast, J., & Palihawadana, D. (2014). Deconstructing subtle racist imagery in television ads. Journal of business ethics, 123(3), 421-436. doi:10.1007/s10551-013-1798-8

Although ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem. After a brief overview of predominantly U.S.-based research on the racial mix of models/actors in ads, a theoretical framework for unm... Read More

Relationship quality and giving behaviour in the UK fundraising sector: Exploring the antecedent roles of religiosity and self-construal (2011)
Journal Article
Shabbir, H. A., & Skarmeas, D. (2011). Relationship quality and giving behaviour in the UK fundraising sector: Exploring the antecedent roles of religiosity and self-construal. European Journal of Marketing, 45(5), (720-738). doi:10.1108/03090561111120000. ISSN 0309-0566

Purpose– The current study aims to examine the extent to which donor religiosity and self-construal encourage the development of donor-perceived relationship quality and intention to give in the future. Donor-perceived relationship quality is concept... Read More

The social marketing of giving: a framework for public policy intervention (2010)
Journal Article
Sargeant, A., Shang, J., & Shabbir, H. (2010). The social marketing of giving: a framework for public policy intervention. Public management review, 12(5), 635-662. doi:10.1080/14719031003633953

Despite significant government efforts to bolster individual philanthropy, giving by individuals (as a percentage of household income) has remained remarkably static and participation in many western countries is declining. This article explores the... Read More

Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach (2010)
Journal Article
Jurgens, M., Berthon, P., Papania, L., & Shabbir, H. A. (2010). Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach. Industrial marketing management, 39(5), (769-775). doi:10.1016/j.indmarman.2010.02.016. ISSN 0019-8501

Corporate reputation in Europe and North America is increasingly seen as a function of how firms treat their stakeholders. In the United States, stakeholder theory has been touted as a paradigm of good management; yet despite enlightened stakeholder... Read More

25 Years of psychology & marketing: A multidimensional review (2009)
Journal Article
Shabbir, H. A., Reast, J., & Palihawadana, D. (2009). 25 Years of psychology & marketing: A multidimensional review. Psychology & marketing, 26(12), 1031-1065. doi:10.1002/mar.20311

The first issue of Psychology & Marketing was published in 1984. The journal was conceived as a forum for academics and practitioners in psychology, marketing, and related fields to engage in an exchange of scholarly information. The raison d'être... Read More