Gaining access to agency and structure in industrial marketing theory: A critical pluralist approach
(2014)
Journal Article
Nicholson, J. D., Brennan, R., & Midgley, G. (2014). Gaining access to agency and structure in industrial marketing theory: A critical pluralist approach. Marketing Theory, 14(4), 395-416. https://doi.org/10.1177/1470593114538994
This article is concerned with gaining greater insight into the interplay between agency and structure in industrial marketing (IM) scholarship. The article’s intent is to embed Midgley’s notion of critical pluralism within this endeavour. The articl... Read More about Gaining access to agency and structure in industrial marketing theory: A critical pluralist approach.