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Advantage, meaning, and pleasure: Reframing the interaction between major-gift fundraisers and philanthropists (2017)
Journal Article
Mc Loughlin, J. (2017). Advantage, meaning, and pleasure: Reframing the interaction between major-gift fundraisers and philanthropists. International Journal of Nonprofit and Voluntary Sector Marketing, 22(4), e1600. https://doi.org/10.1002/nvsm.1600

The purpose of this paper is to bridge the widening gap between the rapidly growing academic literature on fundraising and the need that practising, reflective fundraisers have for a useable explanatory framework for understanding what are the main f... Read More