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Japan: Fictionality, transmedia national branding and the Tokyo 2020 Olympic Games (2018)
Book Chapter
Hernández-Pérez, M. (2018). Japan: Fictionality, transmedia national branding and the Tokyo 2020 Olympic Games. In M. Freeman, & W. Proctor (Eds.), Global Convergence Cultures: Transmedia Earth, 175-191. Taylor & Francis (Routledge). doi:10.4324/9781315188478-11

The chapter aims to examine the concept of transmediality (or cross-mediality) in relation to institutional communication in Japan. To do this, it examines several case studies within the current Japanese society, with special attention to crisis co... Read More about Japan: Fictionality, transmedia national branding and the Tokyo 2020 Olympic Games.