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Why do we like the iPhone? The role of evaluative conditioning in attitude formation (2011)
Journal Article
Walther, E., Weil, R., & Langer, T. (2011). Why do we like the iPhone? The role of evaluative conditioning in attitude formation. Social and Personality Psychology Compass, 5(7), 473-486. https://doi.org/10.1111/j.1751-9004.2011.00366.x

Evaluative conditioning (EC) is the change in liking due to the paring of an affectively meaningful and a neutral stimulus. Starting with the exemplary question of why we like the iPhone, this article provides an overview of past and present research... Read More about Why do we like the iPhone? The role of evaluative conditioning in attitude formation.

The role of evaluative conditioning in attitude formation (2011)
Journal Article
Walther, E., Weil, R., & Düsing, J. (2011). The role of evaluative conditioning in attitude formation. Current directions in psychological science : a journal of the American Psychological Society, 20(3), 192-196. https://doi.org/10.1177/0963721411408771

In this article, we address how attitudes are acquired. We present evaluative conditioning (EC) as an explanation for attitude formation and attitude change. EC refers to changes in liking due to pairings of affectively meaningful and neutral stimuli... Read More about The role of evaluative conditioning in attitude formation.