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Classifying residents’ roles as online place-ambassadors (2018)
Journal Article
Uchinaka, S., Yoganathan, V., & Osburg, V. (2019). Classifying residents’ roles as online place-ambassadors. Tourism Management, 71, 137-150. doi:10.1016/j.tourman.2018.10.008

Residents are pivotal in the competitiveness of tourism destinations. Yet, their role as place-brand ambassadors needs better understanding, particularly in relation to social media, which directly link visitors to residents through user-generated-co... Read More

Effects of ethical certification and ethical eWoM on talent attraction (2018)
Journal Article
Osburg, V. S., Yoganathan, V., Bartikowski, B., Liu, H., & Strack, M. (in press). Effects of ethical certification and ethical eWoM on talent attraction. Journal of business ethics, doi:10.1007/s10551-018-4018-8

Whilst previous studies indicate perceived company ethicality as a driver of job seekers’ job-pursuit intentions, it is poorly understood how and why ethical market signals actually affect their application decisions. Perceptions of company ethicalit... Read More

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2018)
Journal Article
Yoganathan, V., Osburg, V., & Akhtar, P. (2019). Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands. Journal of business research, 96, 386-396. https://doi.org/10.1016/j.jbusres.2018.06.005

© 2018 Elsevier Inc. Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N = 308) shows that ethically-congruent visua... Read More

Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis (2018)
Journal Article
McLeay, F., Yoganathan, V., Osburg, V., & Pandit, A. (2018). Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis. Journal of cleaner production, 189, 519-528. https://doi.org/10.1016/j.jclepro.2018.04.031

Throughout the developed world, consumers are increasingly being encouraged to adopt cleaner, more eco-friendly behaviours. However, hybrid car adoption remains low, which impedes the move towards a lower carbon economy. In this paper, we examine the... Read More

Selecting decision-relevant ethical product attributes for grocery shopping (2018)
Journal Article
Hasanzade, V., Osburg, V., & Toporowski, W. (2018). Selecting decision-relevant ethical product attributes for grocery shopping. Management Decision, 56(3), 591-609. https://doi.org/10.1108/MD-12-2016-0946

© 2018, Emerald Publishing Limited. Purpose: Despite the existence of various approaches for promoting ethical consumption, it remains a challenge to determine which ethical product features are actually decision relevant for consumers. Based on the... Read More

The core value compass: visually evaluating the goodness of brands that do good (2017)
Journal Article
Yoganathan, V., McLeay, F., Osburg, V., & Hart, D. (2018). The core value compass: visually evaluating the goodness of brands that do good. Journal of Brand Management, 25(1), 68-83. https://doi.org/10.1057/s41262-017-0074-0

Brands that do good for the society as well as for themselves are motivated by the core values they espouse, which necessitates a better understanding of what qualities a true core value must possess. The inherent tension within brands that do good,... Read More

Unveiling ethical product features: The importance of an elaborated information presentation (2017)
Journal Article
Osburg, V., Strack, M., Conroy, D. M., & Toporowski, W. (2017). Unveiling ethical product features: The importance of an elaborated information presentation. Journal of cleaner production, 162, 1582-1591. https://doi.org/10.1016/j.jclepro.2017.06.112

© 2017 Elsevier Ltd Despite growing consumer awareness of ethical consumption, market sales are not growing accordingly. Because the presentation of appropriate ethical product information may influence consumers to choose ethical products, this pape... Read More

An empirical investigation of the determinants influencing consumers' planned choices of eco-innovative materials (2016)
Journal Article
Osburg, V. S. (2016). An empirical investigation of the determinants influencing consumers' planned choices of eco-innovative materials. International journal of innovation and sustainable development, 10(4), 339-360. https://doi.org/10.1504/ijisd.2016.10000279

Wood-polymer composites (WPCs) are eco-innovative materials combining wood and plastics. Due to the novelty, little is known about consumer acceptance. Investigating the drivers of consumers’ WPC choices reveals consumers’ perception of the materials... Read More

Improved resource efficiency and cascading utilisation of renewable materials (2015)
Journal Article
Geldermann, J., Kolbe, L. M., Krause, A., Mai, C., Militz, H., Osburg, V. S., …Westphal, S. (2016). Improved resource efficiency and cascading utilisation of renewable materials. Journal of cleaner production, 110, 1-8. https://doi.org/10.1016/j.jclepro.2015.09.092

In light of various environmental problems and challenges concerning resource allocation, the utilisation of renewable resources is increasingly important for the efficient use of raw materials. Therefore, cascading utilisation (i.e., the multiple ma... Read More

Sustainability marketing: a global perspektive : a book review (2015)
Journal Article
Osburg, V., & Ludorf, S. (2016). Sustainability marketing: a global perspektive : a book review. Journal of cleaner production, 110, 209-210. https://doi.org/10.1016/j.jclepro.2015.04.043

Book review: Sustainability Marketing - A Global Perspective, Frank-Martin Belz, Ken Peattie, 2nd ed. Wiley, Chichester, West Sussex (2012). p. 336, ISBN 978-1-119-96619-7 (paperback) Frank-Martin Belz is Professor at the Technische Universität Münch... Read More

Consumer acceptance of Wood-Polymer Composites: a conjoint analytical approach with a focus on innovative and environmentally concerned consumers (2015)
Journal Article
Osburg, V., Strack, M., & Toporowski, W. (2016). Consumer acceptance of Wood-Polymer Composites: a conjoint analytical approach with a focus on innovative and environmentally concerned consumers. Journal of cleaner production, 110(January), 180-190. https://doi.org/10.1016/j.jclepro.2015.04.086

Wood-Polymer Composites (WPCs) can contribute towards resource efficiency as they mainly consist of wood by-products and/or waste materials. The eco-innovative materials represent a hybrid solution on the ‘two-evils’ continuum’ constituted by the com... Read More

Wood polymer composites and their contribution to cascading utilisation (2015)
Journal Article
Teuber, L., Osburg, V., Toporowski, W., Militz, H., & Krause, A. (2016). Wood polymer composites and their contribution to cascading utilisation. Journal of cleaner production, 110(January), 9-15. https://doi.org/10.1016/j.jclepro.2015.04.009

Due to a shortage of resources and a growing competition of land use, sustainable and efficient resource utilisation becomes increasingly important. The application and multiple, cascading utilisation of renewable resources is aimed at to ensure an a... Read More

Traceability system for capturing, processing and providing consumer-relevant information about wood products: System solution and its economic feasibility (2015)
Journal Article
Appelhanz, S., Osburg, V. S., Toporowski, W., & Schumann, M. (2016). Traceability system for capturing, processing and providing consumer-relevant information about wood products: System solution and its economic feasibility. Journal of cleaner production, 110(January), 132-148. https://doi.org/10.1016/j.jclepro.2015.02.034

Current research and practice reports indicate the existence of purchase barriers concerning eco-friendly products, e.g. wood products. These can be ascribed to consumers' mistrust regarding the non-observable environmental impact of wood products. T... Read More

An empirical investigation of wood product information valued by young consumers (2015)
Journal Article
Osburg, V., Appelhanz, S., Toporowski, W., & Schumann, M. (2016). An empirical investigation of wood product information valued by young consumers. Journal of cleaner production, 110(January), 170-179. https://doi.org/10.1016/j.jclepro.2015.01.068

Recent media reports regarding wood products question the trustworthiness of wood origin declaration, the sustainability of production methods and the product quality. In light of this question, it becomes important to ensure consumer trust in wood a... Read More