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A gravitational model of international retail market selection (2011)
Journal Article
Alexander, N., Rhodes, M., & Myers, H. (2011). A gravitational model of international retail market selection. International Marketing Review, 28(2), (183-200). doi:10.1108/02651331111122669. ISSN 0265-1335

Purpose: The increasingly important role of international retail companies in the distribution and marketing of goods highlights important gaps in the literature. One of these gaps concerns a scientifically based understanding of the key, underlying... Read More