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Should a retailer sell its own extended warranties or resell those from the manufacturer when confronting supplier encroachment? (2020)
Journal Article
Chai, J., Li, H., Yan, W., & Li, Y. (in press). Should a retailer sell its own extended warranties or resell those from the manufacturer when confronting supplier encroachment?. Journal of the Operational Research Society, https://doi.org/10.1080/01605682.2020.1759383

Due to fierce competition in the product market under conditions of supplier encroachment, many brand name retailers, including Sears, Best Buy, and Circuit City, depend on the extended warranty contracts that they sell along with the products. The d... Read More about Should a retailer sell its own extended warranties or resell those from the manufacturer when confronting supplier encroachment?.


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