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All Outputs (2)

Coordination and collaboration for humanitarian operational excellence : big data and modern information processing systems (2020)
Journal Article
Akhtar, P., Osburg, V., Kabra, G., Ullah, S., Shabbir, H., & Kumari, S. (in press). Coordination and collaboration for humanitarian operational excellence : big data and modern information processing systems. Production planning & control, https://doi.org/10.1080/09537287.2020.1834126

Humanitarian operational excellence depends on effective coordination and collaboration not only between supply chain partners but also among other actors such as host government, local and international non-government organizations (NGOs), and donor... Read More about Coordination and collaboration for humanitarian operational excellence : big data and modern information processing systems.

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2018)
Journal Article
Yoganathan, V., Osburg, V., & Akhtar, P. (2019). Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands. Journal of business research, 96, 386-396. https://doi.org/10.1016/j.jbusres.2018.06.005

© 2018 Elsevier Inc. Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N = 308) shows that ethically-congruent visua... Read More about Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands.