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Public-private partnerships in the European Union (2013)
Book
Bovis, C. (2013). Public-private partnerships in the European Union. Abingdon: Taylor & Francis (Routledge)

Public procurement in the European Union represents almost twelve per cent of the EU's GDP and is continuing to increase, having been identified as a key objective in the EU's aim to become the most competitive economy in the world by 2010. This book... Read More

Future directions in public service partnerships in the EU (2013)
Journal Article
Bovis, C. (2013). Future directions in public service partnerships in the EU. European business law review, 24(1), 12785

Public-Private Partnerships reveal complex forms of co-operation between the state and private actors which exceed the remit of traditional contractual interface, moving into a strategic sphere of public sector management. Public-Private Partnerships... Read More

Deconstructing subtle racist imagery in television ads (2013)
Journal Article
Shabbir, H. A., Hyman, M. R., Reast, J., & Palihawadana, D. (2014). Deconstructing subtle racist imagery in television ads. Journal of business ethics, 123(3), 421-436. doi:10.1007/s10551-013-1798-8

Although ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem. After a brief overview of predominantly U.S.-based research on the racial mix of models/actors in ads, a theoretical framework for unm... Read More

East meets West : toward a theoretical model linking guanxi and relationship marketing (2013)
Journal Article
Shaalan, A., Reast, J., Johnson, D., & Tourky, M. E. (2013). East meets West : toward a theoretical model linking guanxi and relationship marketing. Journal of business research, 66(12), 2515-2521. https://doi.org/10.1016/j.jbusres.2013.05.043

This conceptual study critically examines the separate concepts of guanxi and relationship marketing, explores the differences between the two approaches, and proposes innovative linkages between them. Chinese guanxi develops relationships at the int... Read More