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Systemic risk in major public contracts (2018)
Journal Article
Bloomfield, K., Williams, T., Bovis, C., & Merali, Y. (2019). Systemic risk in major public contracts. International Journal of Forecasting, 35(2), 667-676. https://doi.org/10.1016/j.ijforecast.2018.10.005

This paper presents a novel approach to the characterisation of “systemic risk” in the context of public sector procurement and contracting. We argue that contemporary risk management practices in project and programme management exhibit a number of... Read More

Classifying residents’ roles as online place-ambassadors (2018)
Journal Article
Uchinaka, S., Yoganathan, V., & Osburg, V. (2019). Classifying residents’ roles as online place-ambassadors. Tourism Management, 71, 137-150. doi:10.1016/j.tourman.2018.10.008

Residents are pivotal in the competitiveness of tourism destinations. Yet, their role as place-brand ambassadors needs better understanding, particularly in relation to social media, which directly link visitors to residents through user-generated-co... Read More

Effects of ethical certification and ethical eWoM on talent attraction (2018)
Journal Article
Osburg, V. S., Yoganathan, V., Bartikowski, B., Liu, H., & Strack, M. (in press). Effects of ethical certification and ethical eWoM on talent attraction. Journal of business ethics, doi:10.1007/s10551-018-4018-8

Whilst previous studies indicate perceived company ethicality as a driver of job seekers’ job-pursuit intentions, it is poorly understood how and why ethical market signals actually affect their application decisions. Perceptions of company ethicalit... Read More

Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory (2018)
Journal Article
Emeka Izogo, E., Jayawardhena, C., & Ogbonna Udu Kalu, A. (2018). Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory. International Journal of Emerging Markets, 13(4), 709-730. https://doi.org/10.1108/IJoEM-09-2016-0246

Purpose - Although customer experience has been widely researched, its effects on behaviour towards a government policy is still unclear. This paper draws on two theories with some similar and opposing perspectives to investigate the effect of three... Read More

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2018)
Journal Article
Yoganathan, V., Osburg, V., & Akhtar, P. (2019). Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands. Journal of business research, 96, 386-396. https://doi.org/10.1016/j.jbusres.2018.06.005

© 2018 Elsevier Inc. Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N = 308) shows that ethically-congruent visua... Read More

Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis (2018)
Journal Article
McLeay, F., Yoganathan, V., Osburg, V., & Pandit, A. (2018). Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis. Journal of cleaner production, 189, 519-528. https://doi.org/10.1016/j.jclepro.2018.04.031

Throughout the developed world, consumers are increasingly being encouraged to adopt cleaner, more eco-friendly behaviours. However, hybrid car adoption remains low, which impedes the move towards a lower carbon economy. In this paper, we examine the... Read More

The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs (2018)
Journal Article
Harness, D., Ranaweera, C., Karjaluoto, H., & Jayawardhena, C. (2018). The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs. Industrial marketing management, 75, 17-30. doi:10.1016/j.indmarman.2018.03.006

Do large firms exert power to shape the CSR behavior of their SME partners?” We answer this question by proposing a model built on the stakeholder theory and the shareholder theory, and go on to explain how this impact influences the commitment of th... Read More

Exploring perceptions of advertising ethics: an informant-derived approach (2018)
Journal Article
Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N., & Akhtar, P. (2018). Exploring perceptions of advertising ethics: an informant-derived approach. Journal of business ethics, 1-18. https://doi.org/10.1007/s10551-018-3784-7

Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study the... Read More