An empirical investigation into e‐shopping excitement: antecedents and effects
(2009)
Journal Article
Jayawardhena, C., & Tiu Wright, L. (2009). An empirical investigation into e‐shopping excitement: antecedents and effects. European Journal of Marketing, 43(9/10), 1171-1187. https://doi.org/10.1108/03090560910976429
Purpose - This paper seeks to examine the antecedents of online shopper excitement, its consequences for behavioural intentions as expressed by intent to return, and positive word-of-mouth communication. Design/methodology/approach - A conceptual mod... Read More about An empirical investigation into e‐shopping excitement: antecedents and effects.