Online AI algorithmic purchase decision pathways: shopping via mobile application
(2022)
Thesis
Nguyen, T. M. T. (2022). Online AI algorithmic purchase decision pathways: shopping via mobile application. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4912628
In recent years, online shopping has become a popular option for buying goods and services. Accordingly, this study was conducted in order to observe consumers’ decision-making behaviour in an online buying environment via phone applications. The stu... Read More about Online AI algorithmic purchase decision pathways: shopping via mobile application.