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All Outputs (3)

Online AI algorithmic purchase decision pathways: shopping via mobile application (2022)
Thesis
Nguyen, T. M. T. (2022). Online AI algorithmic purchase decision pathways: shopping via mobile application. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4912628

In recent years, online shopping has become a popular option for buying goods and services. Accordingly, this study was conducted in order to observe consumers’ decision-making behaviour in an online buying environment via phone applications. The stu... Read More about Online AI algorithmic purchase decision pathways: shopping via mobile application.

Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways (2022)
Journal Article
Rodgers, W., & Nguyen, T. (2022). Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways. Journal of Business Ethics, https://doi.org/10.1007/s10551-022-05048-7

Artificial intelligence (AI) has dramatically changed the way organizations communicate, understand, and interact with their potential consumers. In the context of this trend, the ethical considerations of advertising when applying AI should be the c... Read More about Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways.

Artificial intelligence-driven music biometrics influencing customers’ retail buying behavior (2021)
Journal Article
Rodgers, W., Yeung, F., Odindo, C., & Degbey, W. Y. (2021). Artificial intelligence-driven music biometrics influencing customers’ retail buying behavior. Journal of business research, 126, 401-414. https://doi.org/10.1016/j.jbusres.2020.12.039

This study examines the digital transformation effects of artificial intelligence (AI)-based facial and music biometrics on customers' cognitive and emotional states and how these effects influence their behavioral responses on value creation. Using... Read More about Artificial intelligence-driven music biometrics influencing customers’ retail buying behavior.