Polymorphic marketing: A systems approach to understanding chaos in the environment
(2004)
Presentation / Conference Contribution
Dean, D., & Gregory, A. (2004, July). Polymorphic marketing: A systems approach to understanding chaos in the environment. Paper presented at Academy of Marketing Conference, Cheltenham
All Outputs (2)
Insuring the industrial revolution: Fire insurance in Great Britain, 1700–1850 (2004)
Book
Pearson, R. (Ed.). (2004). Insuring the industrial revolution: Fire insurance in Great Britain, 1700–1850. Routledge. https://doi.org/10.4324/9781315252193© Robin Pearson 2004. Fire had always been one of the greatest threats to an early modern British society that relied on the naked flame as the prime source of heating, lighting and cooking. Yet whilst the danger of fire had always been taken serious... Read More about Insuring the industrial revolution: Fire insurance in Great Britain, 1700–1850.