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All Outputs (3)

The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers (2017)
Journal Article
Alfakhri, D., Harness, D., Nicholson, J., & Harness, T. (2018). The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers. Journal of business research, 85, 523-531. https://doi.org/10.1016/j.jbusres.2017.10.031

Should aesthetics and design be viewed as strategic marketing tools? We argue in this paper there are currently limited frameworks and empirical evidence to help - should this be the ambition of marketers? We propose a hotelscape as a holistic evolut... Read More about The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers.

Dealing with challenges to methodological pluralism: the paradigm problem, psychological resistance and cultural barriers (2016)
Journal Article
Midgley, G., Nicholson, J., & Brennan, R. (2017). Dealing with challenges to methodological pluralism: the paradigm problem, psychological resistance and cultural barriers. Industrial marketing management, 62, 150-159. https://doi.org/10.1016/j.indmarman.2016.08.008

This paper calls for methodological pluralism in industrial marketing research. We discuss three challenges that proponents of methodological pluralism have to address if their practice is to be seen as credible: the paradigm problem; psychological r... Read More about Dealing with challenges to methodological pluralism: the paradigm problem, psychological resistance and cultural barriers.

Gaining access to agency and structure in industrial marketing theory: A critical pluralist approach (2014)
Journal Article
Nicholson, J. D., Brennan, R., & Midgley, G. (2014). Gaining access to agency and structure in industrial marketing theory: A critical pluralist approach. Marketing Theory, 14(4), 395-416. https://doi.org/10.1177/1470593114538994

This article is concerned with gaining greater insight into the interplay between agency and structure in industrial marketing (IM) scholarship. The article’s intent is to embed Midgley’s notion of critical pluralism within this endeavour. The articl... Read More about Gaining access to agency and structure in industrial marketing theory: A critical pluralist approach.