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All Outputs (6)

Whose voice is heard? The influence of user-generated versus company-generated content on consumer scepticism towards CSR (2019)
Journal Article
Dunn, K., & Harness, D. (2019). Whose voice is heard? The influence of user-generated versus company-generated content on consumer scepticism towards CSR. Journal of marketing management, 35(9-10), 886-915. https://doi.org/10.1080/0267257X.2019.1605401

© 2019, © 2019 Westburn Publishers Ltd. Social media is increasingly used to communicate corporate social responsibility (CSR). Stakeholders respond to CSR messages with user-generated content (UGC), signalling approval or disapproval, potentially sh... Read More about Whose voice is heard? The influence of user-generated versus company-generated content on consumer scepticism towards CSR.

The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs (2018)
Journal Article
Harness, D., Ranaweera, C., Karjaluoto, H., & Jayawardhena, C. (2018). The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs. Industrial marketing management, 75, 17-30. https://doi.org/10.1016/j.indmarman.2018.03.006

Do large firms exert power to shape the CSR behavior of their SME partners?” We answer this question by proposing a model built on the stakeholder theory and the shareholder theory, and go on to explain how this impact influences the commitment of th... Read More about The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs.

The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers (2017)
Journal Article
Alfakhri, D., Harness, D., Nicholson, J., & Harness, T. (2018). The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers. Journal of business research, 85, 523-531. https://doi.org/10.1016/j.jbusres.2017.10.031

Should aesthetics and design be viewed as strategic marketing tools? We argue in this paper there are currently limited frameworks and empirical evidence to help - should this be the ambition of marketers? We propose a hotelscape as a holistic evolut... Read More about The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers.

Unlocking behaviors of long term service consumers : the role of action inertia (2017)
Journal Article
Leppäniemi, M., Jayawardhena, C., Karjaluoto, H., & Harness, D. (2017). Unlocking behaviors of long term service consumers : the role of action inertia. Journal of Service Theory and Practice, 27(1), 270-291. https://doi.org/10.1108/JSTP-06-2015-0127

Purpose – The purpose of this study is to examine the antecedents of word-of-mouth (WOM) in long term service settings. Specifically, we examine the moderating role of action inertia in the relationships between satisfaction and repatronage intention... Read More about Unlocking behaviors of long term service consumers : the role of action inertia.

Purchasing and marketing of social and environmental sustainability for high-tech medical equipment (2008)
Journal Article
Lindgreen, A., Antioco, M., Harness, D., & van der Sloot, R. (2009). Purchasing and marketing of social and environmental sustainability for high-tech medical equipment. Journal of Business Ethics, 85(SUPPL. 2), 445-462. https://doi.org/10.1007/s10551-008-9740-1

As the functional capabilities of high-tech medical products converge, supplying organizations seek new opportunities to differentiate their offerings. Embracing product sustainability-related differentiators provides just such an opportunity. This s... Read More about Purchasing and marketing of social and environmental sustainability for high-tech medical equipment.