Marketing communications practices in SMES through a cultural lens : a one nation perspective : Icealnd [i.e. Iceland]
(2010)
Thesis
Guðríður Ármannsdóttir. Marketing communications practices in SMES through a cultural lens : a one nation perspective : Icealnd [i.e. Iceland]. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4211752
The marketing environment has in the past two decades changed dramatically. The Internet has given businesses of all sizes the opportunity to compete throughout the world with brands of seemingly similar quality, and to promote their wares in ways pr... Read More about Marketing communications practices in SMES through a cultural lens : a one nation perspective : Icealnd [i.e. Iceland].