All Outputs (2)

A Multidimensional Practice-Based Framework of Interactive Value Formation (2021)
Journal Article
Luyen, T., Shabbir, H., & Dean, D. (in press). A Multidimensional Practice-Based Framework of Interactive Value Formation. Journal of Service Research, https://doi.org/10.1177/10946705211025606

This study seeks to deconstruct the multidimensionality of the Interactive Value Formation (IVF) process within complex and prolonged Technology-Based Self-Services (TBSSs). Building on practice theory and Service Dominant logic, this framework sheds... Read More about A Multidimensional Practice-Based Framework of Interactive Value Formation.

A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics (2021)
Journal Article
Hyman, M. R., Shabbir, H. A., Hyman, M., & Kostyk, A. (in press). A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics. Journal of Macromarketing, https://doi.org/10.1177/02761467211001544

Contextualized in the current pandemic, this essay discusses social marketing and public policy efforts from a ‘social solidarity and care ethics’ perspective. It presents a prototypical inclusivity-based approach for managing pandemics, with adaptiv... Read More about A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics.