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Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana (2022)
Thesis
Adutwum, S. (2022). Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4247155

Political campaign messaging is acclaimed as one of the three critical success factors in winning a competitive election. With Ghana’s virtual two-party political system, formulating attractive campaign message for election becomes imperative. This s... Read More about Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana.