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All Outputs (3)

An empirical investigation into e‐shopping excitement: antecedents and effects (2009)
Journal Article
Jayawardhena, C., & Tiu Wright, L. (2009). An empirical investigation into e‐shopping excitement: antecedents and effects. European Journal of Marketing, 43(9/10), 1171-1187. https://doi.org/10.1108/03090560910976429

Purpose - This paper seeks to examine the antecedents of online shopper excitement, its consequences for behavioural intentions as expressed by intent to return, and positive word-of-mouth communication. Design/methodology/approach - A conceptual mod... Read More about An empirical investigation into e‐shopping excitement: antecedents and effects.

E-consumer behaviour (2009)
Journal Article
Dennis, C., Merrilees, B., Jayawardhena, C., & Tiu Wright, L. (2009). E-consumer behaviour. European Journal of Marketing, 43(9/10), 1121-1139. https://doi.org/10.1108/03090560910976393

Purpose - The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e-consumer behaviour. It has a secondary objective of stimulating more research in are... Read More about E-consumer behaviour.

Antecedents to permission based mobile marketing: An initial examination (2009)
Journal Article
Jayawardhena, C., Kuckertz, A., Karjaluoto, H., & Kautonen, T. (2009). Antecedents to permission based mobile marketing: An initial examination. European Journal of Marketing, 43(3-4), 473-499. https://doi.org/10.1108/03090560910935541

Purpose: This paper's aim is to develop a conceptual model to examine the influence of four antecedent factors (personal trust, insti tutional trust, perceived control and experience) on consumers' willingness to participate in permission-based mobil... Read More about Antecedents to permission based mobile marketing: An initial examination.