An empirical investigation of the determinants influencing consumers' planned choices of eco-innovative materials
(2016)
Journal Article
Osburg, V. S. (2016). An empirical investigation of the determinants influencing consumers' planned choices of eco-innovative materials. International journal of innovation and sustainable development, 10(4), 339-360. https://doi.org/10.1504/ijisd.2016.10000279
Wood-polymer composites (WPCs) are eco-innovative materials combining wood and plastics. Due to the novelty, little is known about consumer acceptance. Investigating the drivers of consumers’ WPC choices reveals consumers’ perception of the materials... Read More about An empirical investigation of the determinants influencing consumers' planned choices of eco-innovative materials.