All Outputs (3)

Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications (2016)
Journal Article
Jayawardhena, C., Morrell, K., & Stride, C. (2016). Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications. Journal of marketing management, 32(7-8), 777-805. https://doi.org/10.1080/0267257x.2015.1134627

Understanding how consumers make ethical purchases has numerous benefits for firms and other stakeholders. Although several ethical decision-making frameworks seek to explain such purchasing behaviour, they typically focus on the content of such deci... Read More about Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications.

Customer relationship building: The role of brand attractiveness and consumer–brand identification (2016)
Journal Article
Elbedweihy, A. M., Jayawardhena, C., Elsharnouby, M. H., & Elsharnouby, T. H. (2016). Customer relationship building: The role of brand attractiveness and consumer–brand identification. Journal of business research, 69(8), 2901-2910. https://doi.org/10.1016/j.jbusres.2015.12.059

Building enduring relationships with consumers is a key marketing objective for most firms, but how can they develop such relationships? Drawing on social identity and self-verification theories, this research postulates that value congruence and cus... Read More about Customer relationship building: The role of brand attractiveness and consumer–brand identification.

Consumer motivations for social media usage and its impact on customers' trust and long-term relationships (2016)
Thesis
Algahtani, A. M. (2016). Consumer motivations for social media usage and its impact on customers' trust and long-term relationships. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4220648

New challenges and opportunities have recently arisen for companies’ relationships with customers as a result of the increasing prevalence of social media. By enabling companies to build online communities, social media allow marketers to access info... Read More about Consumer motivations for social media usage and its impact on customers' trust and long-term relationships.