University of Hull logo

The core value compass: visually evaluating the goodness of brands that do good (2017)
Journal Article
Yoganathan, V., McLeay, F., Osburg, V., & Hart, D. (2018). The core value compass: visually evaluating the goodness of brands that do good. Journal of Brand Management, 25(1), 68-83. https://doi.org/10.1057/s41262-017-0074-0

Brands that do good for the society as well as for themselves are motivated by the core values they espouse, which necessitates a better understanding of what qualities a true core value must possess. The inherent tension within brands that do good,... Read More

Archaeological tourism : a creative approach (2017)
Journal Article
Ross, D., Saxena, G., Correia, F., & Deutz, P. (2017). Archaeological tourism : a creative approach. Annals of Tourism Research, 67, 37-47. doi:10.1016/j.annals.2017.08.001

This theoretical paper conceptualises the role of tourism providers in facilitating creative tourism experiences by focusing on their ingenious enterprise, which we argue can help capture the tourism potential of intangible archaeological heritage. I... Read More

African portfolio entrepreneurship and the creation of jobs (2017)
Journal Article
Malfense Fierro, A. C., Noble, D., Hatem, O., & Balunywa, W. (2018). African portfolio entrepreneurship and the creation of jobs. Journal of Small Business and Enterprise Development, 25(5), 730 - 751. https://doi.org/10.1108/jsbed-02-2017-0074

Purpose The purpose of this paper is to focus on large-scale portfolio entrepreneurship and its impact on the creation of stable wage employment in African economies. Design/methodology/approach The three studies focussed on Egypt, Uganda, and Malawi... Read More

Unveiling ethical product features: The importance of an elaborated information presentation (2017)
Journal Article
Osburg, V., Strack, M., Conroy, D. M., & Toporowski, W. (2017). Unveiling ethical product features: The importance of an elaborated information presentation. Journal of cleaner production, 162, 1582-1591. https://doi.org/10.1016/j.jclepro.2017.06.112

© 2017 Elsevier Ltd Despite growing consumer awareness of ethical consumption, market sales are not growing accordingly. Because the presentation of appropriate ethical product information may influence consumers to choose ethical products, this pape... Read More

Accommodating minority shareholdings within the European Union Merger Control regime: advocating a more cooperative way forward (2017)
Journal Article
Davison, L. M. (2017). Accommodating minority shareholdings within the European Union Merger Control regime: advocating a more cooperative way forward. Liverpool Law Review, 38(3), 259-286. https://doi.org/10.1007/s10991-017-9201-y

The paper focuses upon a neglected area of EU merger control, the acquisition of minority shareholdings that have the potential to cause competitive harm at the European Union level, and which therefore should be vetted under EU law. Using economic t... Read More