Skip to main content

Research Repository

Advanced Search

All Outputs (2)

Online customer experience in an emerging e-retail market (2017)
Thesis
Izogo, E. E. (2017). Online customer experience in an emerging e-retail market. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4220559

Although customer experience has attracted significant attention in marketing theorizing for over three decades, research has barely progressed beyond the traditional conceptualizations of the concept. Specifically, research on multichannel retailing... Read More about Online customer experience in an emerging e-retail market.

Unlocking behaviors of long term service consumers : the role of action inertia (2017)
Journal Article
Leppäniemi, M., Jayawardhena, C., Karjaluoto, H., & Harness, D. (2017). Unlocking behaviors of long term service consumers : the role of action inertia. Journal of Service Theory and Practice, 27(1), 270-291. https://doi.org/10.1108/JSTP-06-2015-0127

Purpose – The purpose of this study is to examine the antecedents of word-of-mouth (WOM) in long term service settings. Specifically, we examine the moderating role of action inertia in the relationships between satisfaction and repatronage intention... Read More about Unlocking behaviors of long term service consumers : the role of action inertia.