Determining the structure and effects of message sensation value in threatening anti-smoking adverts : a young adult perspective
(2020)
Thesis
Mahmoud, H. (2020). Determining the structure and effects of message sensation value in threatening anti-smoking adverts : a young adult perspective. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4223029
There is no doubt that anti-smoking campaigns help with other anti-smoking policy to reduce the number of smokers in the UK and indeed globally, through their cumulative effects on their target audiences. However, the effectiveness and impact of such... Read More about Determining the structure and effects of message sensation value in threatening anti-smoking adverts : a young adult perspective.