The application of a sentiment analysis approach to explore public understandings of animal agriculture
(2023)
Journal Article
Mahon, N., Holloway, L., Clark, B., & Proctor, A. (2023). The application of a sentiment analysis approach to explore public understandings of animal agriculture. Journal of rural studies, 103, Article 103127
Ideas about farming are important components of consumers' value judgements about the foods they purchase and consume. Nevertheless, a divide exists between public perceptions and the realities of agricultural practices. We take a novel approach, usi... Read More about The application of a sentiment analysis approach to explore public understandings of animal agriculture.