Determining corporate identity in UK corporations : an empirical analysis and evaluation
(2013)
Thesis
Tourky, M. (2013). Determining corporate identity in UK corporations : an empirical analysis and evaluation. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4220279
Corporate branding is a product of the late 20th century which often requires positioning the corporation in terms of its values, emotions, philosophy, and not just its products and services. Within the corporate branding discourse, corporate identit... Read More about Determining corporate identity in UK corporations : an empirical analysis and evaluation.