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Dr Haseeb Shabbir
Senior Lecturer - Marketing and Business Strategy
|Biography||Dr Haseeb Shabbir is a Senior Lecturer in Marketing and manages the Social & Not Profit Marketing and Contemporary Marketing modules, as well as teaching on the MBA Marketing.
Passionate about marketing ethics, peace marketing and fundraising, his work has also appeared in leading marketing journals (e.g. Journal of Service Research, Journal of Advertising, Psychology & Marketing, European Journal of Marketing, Journal of Business Ethics, etc).
In recognition for his commitment to fundraising research, Haseeb was appointed as one of the national examiners for the Institute of Fundraising. He co-chaired the 50th Academy of Marketing conference.
|Research Interests||Marketing Ethics
Fundraising and Philanthropic Psychology
Peace Marketing: including anti-slavery marketing
Covert racism in contemporary advertising and in the workplace.
|Teaching and Learning||Not Profit Marketing (undergraduate)
Contemporary Marketing (undergraduate)
|Scopus Author ID||16053762000|