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Dr Amy Davis' Outputs (1)

Structured Abstract: Purveyors of Pixie Dust, Being “Mickey Mouse Minded” Through Merchandise and People Management (2017)
Book Chapter
Williams, C. H., & Davis, A. (2017). Structured Abstract: Purveyors of Pixie Dust, Being “Mickey Mouse Minded” Through Merchandise and People Management. In M. Stieler (Ed.), Creating Marketing Magic and Innovative Future Marketing Trends (743-747). Springer. https://doi.org/10.1007/978-3-319-45596-9_143

In 1931, Roy Disney Sr. noted that “The sale of a doll to any member of a household is a daily advertisement in that household for our cartoons and keeps them all ‘Mickey Mouse-Minded’”. That the Disney Company was aware of the significance of mercha... Read More about Structured Abstract: Purveyors of Pixie Dust, Being “Mickey Mouse Minded” Through Merchandise and People Management.