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Social inhibition of return (2010)
Journal Article
Skarratt, P. A., Cole, G. G., & Kingstone, A. (2010). Social inhibition of return. Acta Psychologica, 134(1), 48-54.

Responses to a target stimulus can be slower when it appears in the same rather than a different location to a previous event, an effect known as inhibition of return (IOR). Recently, it has been shown that when two people alternate responses to a ta... Read More about Social inhibition of return.