Social inhibition of return
Skarratt, P. A., Cole, G. G., & Kingstone, A. (2010). Social inhibition of return. Acta Psychologica, 134(1), 48-54. https://doi.org/10.1016/j.actpsy.2009.12.003
Responses to a target stimulus can be slower when it appears in the same rather than a different location to a previous event, an effect known as inhibition of return (IOR). Recently, it has been shown that when two people alternate responses to a ta... Read More about Social inhibition of return.