Dr Antonio Malfense Fierro

Post Nominals	PhD, SFHEA
Biography	Antonio is a multiple award-winning entrepreneurship academic. He is currently Hull University Knowledge exchange and Careers Lead (where he runs the Business School’s placement degree provision). Dr Malfense Fierro's commentary and insight pieces on entrepreneurship and African entrepreneurship in particular, have been published in the Conversation, CNN Edition and World Economic Forum (amongst others). Antonio won the Inspired in Hull Awards 2022 for the most outstanding contribution to developing the scholarship of Learning and Teaching. This award recognised Antonio’s role in developing entrepreneurship as a subject area at Hull University Business School. “Antonio’s involvement of entrepreneurs at every level of the programme is a significant pedagogical innovation at Hull.” “His work in developing the entrepreneurship field at Hull University Business School has empowered countless students.” At Hull University Business School, Antonio was the sole Lead of the school's Small Business Charter Application (2020-21), where he drove a team that lead to Hull University Business School being awarded a five-year accreditation, at its first attempt (Dec21). Activities leading to this achievement resulted in his nomination and shortlisting in the Universities Annual Knowledge Exchange Awards for best external KE initiative. In 2022 Antonio was nominated in the inspired in Hull awards (which merged with the employee excellence awards) in three categories: External Community Engagement category; Scholarship of Teaching and Learning and Innovation and Impact. In 2020 and 2021 the Inspired in Hull awards and nominations were not run. In the inspired in Hull teaching awards 2019 run by the student union Antonio was nominated for Innovative Teaching and Admin and Support award. In 2018 he was nominated for best module Starting a New Business. In 2018 he was shortlisted for excellence in teaching in the Employee Excellence Awards for his introduction of a novel Ed Tech platform in entrepreneurship classes. He won the Hull university student union inspiring teaching award in 2017. In 2013, he was a visiting researcher at Makerere University Business School in Uganda and joined Hull University Business School in the same year. While undertaking his PhD at the University of Edinburgh Business School, Antonio became the first Chazen Visiting Scholar in Entrepreneurship at the Eugene Lang Entrepreneurship Centre at Columbia Business School in New York in 2010-2011. In 2010 Antonio was selected as one of the 100 global ‘Young Leaders of Tomorrow' at the St Gallen Symposium, Switzerland in 2010.
Research Interests	African business and entrepreneurship Portfolio entrepreneurship Entrepreneurship in developing counties The value chain and enterprising activity Knowledge Exchange in Higher Education Contexts Market Opportunity assessment Market Feasibility Studies Business Models/ Business Model innovation The relationship between risk and entrepreneurship Educational Technology Start-ups and Venture Capital Prototyping and design thinking Entrepreneurship Pedagogy New Market Entry Competitive Analysis Consultancy and Industry projects in higher education contexts Applied research and collaboration between universities and public/private sector GRANT AWARDS 2022 amount awarded £12,436.26 (Feb &March 22)- Principle Investigator QR Policy Support Fund: Understanding the long-lasting Impact of Covid-19 on SMEs and Micro Businesses in Hull’s non, city centre locations 2021 amount awarded £39,747.72 (Jan- July 21)- Principle Investigator TPF-CV 19: Developing a Post-Covid 19 recovery framework for Tanzania’s Tourism sector. Funder: GCRF Fund 2020-1 link: https://www.hull.ac.uk/work-with-us/research/case-studies/supporting-post-covid-19-recovery-in-tanzania 2021 amount awarded £23,000 (Jan-July 21)- Co- Investigator Assessment of the potential of geothermal energy to enhance economic development, health and well-being in Malawi. Funder GCRF Fund 2020-1 2019-20 amount awarded circa 52k (Co-investigator) Lobster Marketing phase 2-'Supporting the future of the Lobster Trade and Tourism in the Holderness Coast' Funder: European Maritime Fisheries Fund, Marine Maritime Organisation and Holderness Flag 2017-2019 amount awarded: circa 93k (Co-investigator) Lobster Marketing phase 1- Sustaining & Growing the lobster trade for Holderness coast fishermen’ Funder: European Maritime Fisheries Fund, Marine Maritime Organisation and Holderness Flag OTHER RESEARCH PROJECTS Sep 2021 - Present- Understanding the long-lasting Impact of Covid 19 on Small and Micro Businesses in Hull’s non, city centre locations Jun 2021 - Aug 2021- An Assessment of the John Cracknell Youth Enterprise Bank: Benefits and suggested future actions An Oct 2020 - Jun 2021- Covid 19’s impact on Hull and the surrounding areas High growth firms: insights for best practice CONSULTANCIES & KNOWLEDGE EXCHANGE 2021-2022 (Sept-Feb)- In-depth market feasibility and assessment for a proposed innovative agricultural waste slurry product. (value circa 17k) 2021 (April-May) Academic Lead (Work package 4)- Developing Low Carbon Agriculture in the Humber Region: A Case Study of Black Grass (value circa 6k) 2021 (Feb-April) Academic Lead- Entrepreneurship in the Humber a Gap Analysis (value circa 10k) 2020 (August-December) Academic Lead- Global market trends and analysis of Carbon Nanofiber 2016-24 (value circa 11k). Project link: https://aura-innovation.co.uk/osl-consulting-engineers/ 2020 (March - August) Academic Lead - Vehicle to Grid (V2G): UK Market Insights on Electric Vehicle Charging Industry (value circa 10k) 2016- Work (gratis) with grow movement in Lilongwe Malawi measuring the economic success of their membership programme for SMEs within Lilongwe.
Teaching and Learning	Hull University Business School Careers (Placement) Lead 2022-Present Programme Director BA Business Management with Entrepreneurship 2018-present Programme Director MSc Marketing and Advertising 2020-1 Programme Director MSc Marketing Management 2020-1 Academic lead and Advisor, for Hull University Dare to Be Social Enterprise Project 2020-2022. First Academic lead and Advisor, for Hull University Enactus Society 2018-21 Current Teaching Assessing entrepreneurial Opportunities Creating the New Venture Undergraduate and Postgraduate Dissertation (including MBA & PhD) Supervision
Scopus Author ID	57196478713