Mr Peter Andrews P.Andrews@hull.ac.uk
Senior Lecturer in Digital & Social Media Marketing
BickiePegs - Project NextTooth
People Involved
Project Description
This market research project, entitled NextTooth aims to discover consumer insights related to Bickiepegs and Doidy Cup and potential NPD opportunities. It is proposed that 4 focus groups are held to gain qualitative insights. This should equip the Directors of
Bickiepegs Healthcare with information to develop and extend these two brand successfully
| Type of Project | Project |
|---|---|
| Status | Project Complete |
| Funder(s) | BickiePegs HealthCare Limited |
| Value | £15,000.00 |
| Project Dates | Nov 7, 2016 - Dec 5, 2016 |