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BickiePegs - Project NextTooth

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People Involved

Mr Peter Andrews
Senior Lecturer in Digital & Social Media Marketing

Project Description

This market research project, entitled NextTooth aims to discover consumer insights related to Bickiepegs and Doidy Cup and potential NPD opportunities. It is proposed that 4 focus groups are held to gain qualitative insights. This should equip the Directors of
Bickiepegs Healthcare with information to develop and extend these two brand successfully

Type of Project Project
Status Project Complete
Funder(s) BickiePegs HealthCare Limited
Value £15,000.00
Project Dates Nov 7, 2016 - Dec 5, 2016