Interpretive structural modelling and fuzzy MICMAC approaches for customer centric beef supply chain: application of a big data technique
(2017)
Journal Article
Mishra, N., Singh, A., Rana, N. P., & Dwivedi, Y. K. (2017). Interpretive structural modelling and fuzzy MICMAC approaches for customer centric beef supply chain: application of a big data technique. Production planning & control, 28(11-12), 945-963. https://doi.org/10.1080/09537287.2017.1336789
The food retailers have to make their supply chains more customer driven to sustain in modern competitive environment. It is essential for them to assimilate consumer’s perception to improve their market share. The firms usually utilise customer’s op... Read More about Interpretive structural modelling and fuzzy MICMAC approaches for customer centric beef supply chain: application of a big data technique.