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Historia, debates y principales referencias de los estudios culturales en Europa (2019)
Book Chapter
Hernandez-Perez, M., Leonarda Inmaculada, G., & Gonçalves Subtil, F. (in press). Historia, debates y principales referencias de los estudios culturales en Europa. In Tradiciones de Investigación en Diálogo : Estudios sobre Comunicación en América Latina y Europa, 105-138. Media XXI

García-Jiménez, L. I., Hernández-Pérez, M., & Gonçalves Subtil, F. (2019). Historia, debates y principales referencias de los estudios culturales en Europa. In F. Oliveira Paulino, G. Kaplún, M. Vicente Mariño, & C. Leonardo (Eds.), Tradiciones de In... Read More about Historia, debates y principales referencias de los estudios culturales en Europa.

Looking into the “Anime Global Popular” and the “Manga Media”. Reflections on the Scholarship of a Transnational and Transmedia Industry. (2019)
Journal Article
Hernandez-Perez, M. (in press). Looking into the “Anime Global Popular” and the “Manga Media”. Reflections on the Scholarship of a Transnational and Transmedia Industry. 00 Journal not listed, 7(Special Issue "Japanese Media Cultures in Japan and Abroad: Transnational Consumption of Manga, Anime, and Video Games"),

This article introduces the special issue dedicated to global industries around anime, its theoretical commentary and its cross-cultural consumption. The concepts “anime” and “anime studies” are evaluated critically, involving current debates such as... Read More about Looking into the “Anime Global Popular” and the “Manga Media”. Reflections on the Scholarship of a Transnational and Transmedia Industry..

Japan: Fictionality, transmedia national branding and the Tokyo 2020 Olympic Games (2018)
Book Chapter
Hernández-Pérez, M. (2018). Japan: Fictionality, transmedia national branding and the Tokyo 2020 Olympic Games. In M. Freeman, & W. Proctor (Eds.), Global Convergence Cultures: Transmedia Earth, 175-191. Taylor & Francis (Routledge). doi:10.4324/9781315188478-11

The chapter aims to examine the concept of transmediality (or cross-mediality) in relation to institutional communication in Japan. To do this, it examines several case studies within the current Japanese society, with special attention to crisis co... Read More about Japan: Fictionality, transmedia national branding and the Tokyo 2020 Olympic Games.

Animation, branding and authorship in the construction of the ‘anti-Disney’ ethos: Hayao Miyazaki’s works and persona through Disney film criticism (2016)
Journal Article
Hernández-Pérez, M. (2016). Animation, branding and authorship in the construction of the ‘anti-Disney’ ethos: Hayao Miyazaki’s works and persona through Disney film criticism. Animation : an interdisciplinary journal, 11(3), 297-313. https://doi.org/10.1177/1746847716660684

Walt Disney (1901-1966) is one of the most important figures in the history of cinema, but also he may also be one of the most criticized. Adjectives referring to Disney in their different forms (‘Japanese Disney’, ‘Asian Disney’, ‘Disney from the Or... Read More about Animation, branding and authorship in the construction of the ‘anti-Disney’ ethos: Hayao Miyazaki’s works and persona through Disney film criticism.

Constructing the mangaverse: Narrative patterns in Marvel's appropriation of manga products (2015)
Book Chapter
Hernández-Pérez, M. (2015). Constructing the mangaverse: Narrative patterns in Marvel's appropriation of manga products. In C. Brienza (Ed.), Global Manga: "Japanese" comics without Japan?, 167-184. Taylor & Francis (Routledge)

ABSTRACT / PROPOSAL: It´s well known that the major global comic producers are Japan and U.S. There are not so many countries where this medium has achieved this importance not only as high-quality producers but also as powerful creators of contents.... Read More about Constructing the mangaverse: Narrative patterns in Marvel's appropriation of manga products.

Serial narrative, intertextuality and the role of audiences in the creation of a franchise: An analysis of the Indiana Jones saga from a cross-media perspective (2013)
Journal Article
Hernández-Pérez, M., & Ferreras Rodríguez, J. G. (2014). Serial narrative, intertextuality and the role of audiences in the creation of a franchise: An analysis of the Indiana Jones saga from a cross-media perspective. Mass communication & society, 17(1), 26-53. https://doi.org/10.1080/15205436.2013.788192

Rather than the simple adaptation of a story across different media, cross-media narrative should be defined as that which is transformed by virtue of use a medium and its different languages (film, comics, video games, etc.). This article extends an... Read More about Serial narrative, intertextuality and the role of audiences in the creation of a franchise: An analysis of the Indiana Jones saga from a cross-media perspective.