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Analysing acculturation to sustainable food consumption behaviour in the social media through the lens of information diffusion (2018)
Journal Article
Choudhary, S., Nayak, R., Kumari, S., & Choudhury, H. (2019). Analysing acculturation to sustainable food consumption behaviour in the social media through the lens of information diffusion. Technological Forecasting and Social Change, 145, 481-492. https://doi.org/10.1016/j.techfore.2018.10.009

Drawing on theories of acculturation and information diffusion, this paper examines whether social media usage, intergroup contacts and information dissemination influence the cultural adaptation of three ethnic groups, and its implications on sustai... Read More about Analysing acculturation to sustainable food consumption behaviour in the social media through the lens of information diffusion.