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Serial narrative, intertextuality and the role of audiences in the creation of a franchise: An analysis of the Indiana Jones saga from a cross-media perspective (2013)
Journal Article
Hernández-Pérez, M., & Ferreras Rodríguez, J. G. (2014). Serial narrative, intertextuality and the role of audiences in the creation of a franchise: An analysis of the Indiana Jones saga from a cross-media perspective. Mass communication & society, 17(1), 26-53. https://doi.org/10.1080/15205436.2013.788192

Rather than the simple adaptation of a story across different media, cross-media narrative should be defined as that which is transformed by virtue of use a medium and its different languages (film, comics, video games, etc.). This article extends an... Read More about Serial narrative, intertextuality and the role of audiences in the creation of a franchise: An analysis of the Indiana Jones saga from a cross-media perspective.