Value in business and industrial marketing: past, present, and future
(2011)
Journal Article
Lindgreen, A., Hingley, M. K., Grant, D. B., & Morgan, R. E. (2012). Value in business and industrial marketing: past, present, and future. Industrial marketing management, 41(1), 207-214. https://doi.org/10.1016/j.indmarman.2011.11.025
This article offers an overview of research on the ‘value’ that businesses and industrial marketers analyze, create, and deliver. First, value literature (up to and around 2005 and post 2005) is discussed. This review highlights the changes in our no... Read More about Value in business and industrial marketing: past, present, and future.