Outputs (2)

The core value compass: visually evaluating the goodness of brands that do good (2017)
Journal Article
Yoganathan, V., McLeay, F., Osburg, V.-S., & Hart, D. (2018). The core value compass: visually evaluating the goodness of brands that do good. Journal of Brand Management, 25(1), 68-83. https://doi.org/10.1057/s41262-017-0074-0

Brands that do good for the society as well as for themselves are motivated by the core values they espouse, which necessitates a better understanding of what qualities a true core value must possess. The inherent tension within brands that do good,... Read More about The core value compass: visually evaluating the goodness of brands that do good.

Unveiling ethical product features: The importance of an elaborated information presentation (2017)
Journal Article
Osburg, V.-S., Strack, M., Conroy, D. M., & Toporowski, W. (2017). Unveiling ethical product features: The importance of an elaborated information presentation. Journal of cleaner production, 162, 1582-1591. https://doi.org/10.1016/j.jclepro.2017.06.112

© 2017 Elsevier Ltd Despite growing consumer awareness of ethical consumption, market sales are not growing accordingly. Because the presentation of appropriate ethical product information may influence consumers to choose ethical products, this pape... Read More about Unveiling ethical product features: The importance of an elaborated information presentation.